3d design
3d modelling, creative direction, environmental design, texturing & lighting, scene rendering, animating
beauty renders
jewellery renders
bash beauty week 2.0
THE CONCEPT
Beauty Week was conceived as a digital-first beauty destination, bringing together multiple brands, categories and offers within a single elevated campaign experience. The challenge was creating a visual world that felt premium and editorial while remaining flexible enough to support a high volume of retail content.
PROCESS & APPROACH
Developed the campaign's art direction across social, email, app and digital channels. Built a suite of CGI-led assets and visual systems that unified products from diverse beauty brands through a shared aesthetic, balancing commercial objectives with a more aspirational and immersive beauty experience.
