reebok sa

content MANAGEMENT, campaign design & rollout, email marketing, ooh & social media

THE CONCEPT

Led integrated campaign rollout for Reebok South Africa across key retail and brand moments. The strategic focus was to maintain global brand equity while creating locally relevant campaigns that resonated with South African consumers.

PROCESS & APPROACH

Developed and executed creative across OOH, social, email and digital display channels. Created the "Big Nostalgia" content pillar, leveraging Reebok's heritage to build cultural relevance and audience connection. Also managed reactive social content, adapting creative in real time to capitalise on emerging moments and trends.